Innovating to succeed

Overcoming the barriers that stifle innovation in the consumer products industry

In this report, I identify four key areas that businesses consistently fail to get right, leading to a lack of success in product innovation:

1. Definition & Process
2. Marketing, Research & Communication
3. Leadership & Organisational Structure
4. People & Culture

I consider each of the four areas separately, and look at how businesses might seek to change the way they operate, to achieve innovation success.

The report is based on interviews with five leading innovation practitioners from the global consumer products sector, as well as data collected from a survey sent out in October 2013 which gathered responses on a range of questions relating to product innovation from over 100 senior innovation decision makers across the industry.

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