Digital futures in the consumer sector
In this report I look at the extent to which businesses in the consumer sector have embraced digital – in terms of leadership, organisational structure, strategy and investment. I surveyed over 100 senior executives from international consumer businesses and conducted in-depth interviews with three digital industry experts.
The questions and discussions focused on the following topics: What skills and attributes make a good digital leader? How sophisticated is the digital function of consumer businesses? How are digital teams structured? How is the success of digital measured? What digital strategies are businesses adopting? How well is the digital role defined? Is there a shortage of people with the necessary skills to drive digital change?
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