Consumer Industry writing

How customer behaviour is accelerating augmented reality

augmented-reality-article

Historically decentralised marketing united for change at Coca Cola

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Decentralisation at the heart of Stokke’s transformation

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Conscious leadership driving inclusive culture for sustainable change

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Flintlock offer ‘outside in’ consulting spark to consumer brands

Flintlock

Beam Suntory: merging and decentralising closer to buyer behaviour

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Brewing growth stirs overseas markets

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Emerging middle class fuelling KMC’s international growth

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Raunsborg to export old Viking knowledge to China

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JYSK expansion with tighter logistics control

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Former Just Eat VP turned angel investor discusses his entrepreneurial career

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Skin care brand eos aims big after Nordic re-launch 

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Petit Bateau uses brilliant viral campaign to attract new talent

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Harman: revolutionising change in audio equipment markets

harman

Digital transform-action: HR and digital unite for great results at Pernod Ricard Spain

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Short-term thinking undermining much needed innovation in the food and drink sector

Brand

Corporate relations: business transformation in south america

Jose

German based luxury brands need to bolster multi-channel offerings to counteract slower growth

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Private label decline a chance for Spanish retailers and manufacturers to re-invest in product innovation

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A closer look at Carlsberg Group

Carlsberg

Divided opinions in the Norwegian grocery trade

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Raising the bar for Procurement at Beiersdorf

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Consumer demand continues to grow in Iran, Nigeria and Turkey

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Spanish companies focus on Latin America

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France: strategies for overcoming difficult market conditions

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Focus on China

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German firms: Rethinking European strategy

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 P&G: An Olympic Impact

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Search without boundaries

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