A closer look at Carlsberg

Following its purchase of Scottish & Newcastle in 2008, Carlsberg became the 4th largest brewer in the world, employing over 40,000 people in Northern & Western Europe, Eastern Europe and Asia. In total, the business brews 500+ brands, combining local as well as globally recognised beer brands, and specialist ciders.

In this article, I catch up with Carlsberg’s VP International Premium Brands, Massimo Do Dia, and VP production John Broadbridge, to find out what’s currently driving the business from a commercial, operations and talent perspective.

Click here to read the article in full.


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